Millennials & Money – News Interview
Hello, I’m a Sales & Marketing Guy from Erie Pennsylvania.
Experienced Marketing Manager with 12+ years of Credit Union experience and knowledge of most aspects of Credit Union operation.
Skilled in electronic marketing and social media, as well as design and project management. Believes deeply in community and volunteer experience.
Skipped kindergarten. Loves the Pittsburgh Penguins. Tech Geek.
Lead the Marketing Department and communicate duties and responsibilities to its employees. Ensure that all activities yield new business and help achieve progressive growth goals. Empower and motivate employees through active coaching methods. Routinely assess individual and group performance through the establishment and modification of clear work objectives and well-defined performance standards.
Focus on identification of data analysis and digital opportunities that drive membership and product adoption. Analyze market trends and demographic data accordingly. Make appropriate and timely distribution recommendations, while synthesizing SEO (Search Engine Optimization) background data. Ensure all efforts are driving the strongest-possible returns. Conduct Pay-Per-Click (PPC) keyword analyses and corresponding web development.
Sought to impact the profitability of the credit union through facilitation of strategic and tactical management decisions. Functioned as the external arm of the credit union and sought to generate new business through in-person marketing activities; recruitment of members and business partners, etc. Assisted the Marketing Department in facilitating advertising campaigns and was responsible for various corporate eBusiness strategies.
The Pennsylvania Credit Union Association (PCUA) developed the Credit Union Youth Ambassador of Pennsylvania Contest in 1976 to help young people learn about the history, philosophy, and operation of credit unions. Participants gain experience in meeting and interacting with other people, and public speaking — skills that bring career opportunities. For more than 30 years, the contest is still opening doors to credit union careers. The Youth Ambassador promotes youth marketing, as well as the benefits of the contest. They speak at Association-sponsored education sessions and leadership conferences, and attend chapter meetings and other special events. The state winner also serves as a role model to encourage young people to participate in their credit unions.
Cultivates a culture of good sportsmanship, cooperation and responsibility. Motivates and encourages participants to do their best during practices and games. Develops and conducts age appropriate drills. Teaches basic skills and game fundamentals.
Communicates effectively with parents and YMCA staff.
Plan and coordinate chapter activities. Give direction and purpose to chapter activities throughout the year. Outline the chapter goals/objectives for the year. Plan various Reality Fair programs with local high schools.
Developed a one-on-one relationship with a youth by offering consistency, encouragement, and role modeling. Interacted with the youth in a variety of simple, sharing activities. Assisted youth with homework help.
Recorded all minutes of all meetings of the Board. Determined Goals and Policies. Monitored the overall management of BCS. Oversaw financial management of BCS and participated in fundraising.
Provided ideas to enhance the walk. Solicited companies for in-kind donations (food, kids activities, etc.). Assisted with marketing efforts. Served as volunteer leader the day of the walk.