Mike Williams

Sales. Marketing. Credit Unions.

Experienced Business Development Director with 5+ years of Credit Union experience and a knowledge of most aspects of Credit Union operation.

Skilled in electronic marketing and social media, as well as design and project management. Believes deeply in community and volunteer experience.

Skipped kindergarten. Loves the Pittsburgh Penguins. Tech Geek.

Mike Williams

Sales. Marketing. Credit Unions.

Experienced Business Development Director with 5+ years of Credit Union experience and a knowledge of most aspects of Credit Union operation.

Skilled in electronic marketing and social media, as well as design and project management. Believes deeply in community and volunteer experience.

Skipped kindergarten. Loves the Pittsburgh Penguins. Tech Geek.

My skills

Experience

Business Development Director

Widget Financial

May 2012 - Present

Seeks to impacts the profitability of the credit union through facilitation of strategic and tactical management decisions. Functions as the external arm of the credit union and seeks to generate new business through in-person marketing activities; recruitment of members and business partners, etc. Assists the Marketing Department in facilitating advertising campaigns and is responsible for various corporate eBusiness strategies.

Responsibilities:
  • Maintains long term relationships with local community businesses and groups.
  • Participates in local area trade shows, community events, and educational seminars
  • Develop long term strategies to increase loan and checking account penetration
Experience:
  • Assisted in Credit Union name change and rebranding.
  • Team won 8 national awards from CUNA Marketing & Business Development
  • 2013 Pennsylvania Credit Union Association Youth Ambassador

2013 PCUA Youth Ambassador

Pennsylvania Credit Union Association

May 2012 - May 2013

The Pennsylvania Credit Union Association (PCUA) developed the Credit Union Youth Ambassador of Pennsylvania Contest in 1976 to help young people learn about the history, philosophy, and operation of credit unions. Participants gain experience in meeting and interacting with other people, and public speaking — skills that bring career opportunities. For more than 30 years, the contest is still opening doors to credit union careers. The Youth Ambassador promotes youth marketing, as well as the benefits of the contest. They speak at Association-sponsored education sessions and leadership conferences, and attend chapter meetings and other special events. The state winner also serves as a role model to encourage young people to participate in their credit unions.

Responsibilities:
  • Spoke at various PCUA sponsored events
  • Participated in an interview for Harrisburg television
  • Wrote articles for Keynotes magazine
Experience:
  • Represented the association at several national conferences
  • Met with Credit Union leaders from across the country
  • Facilitated 2014 Youth Ambassador Competition

Youth & eMarketing Specialist

Erie General Electric FCU

August 2010 - May 2013

Develop and maintain Marketing strategies to increase membership among members under 30 years of age, primarily through the use of electronic media.

Responsibilities:
  • Responsible for maintaining corporate web site
  • Maintained and created content for multiple microsites
  • Scheduled and promoted social media campaigns
Experience:
  • Established an electronic marketing program
  • Led creation of the InSight account – a checking account bundled with a personal line of credit designed to help young adults build credit responsibly
  • Won multiple CUNA Diamond Awards for Social Media

Volunteer Experience

Big Brothers Program

Family Services of NWPA

May 2015 - Present
  • Develop a one-on-one relationship with a youth by offering consistency, encouragement, and role modeling
  • Interact with the youth in a variety of simple, sharing activities
  • Assist youth with homework help

Board Secretary

Erie Chapter of Credit Unions

January 2012 - Present
  • Plan and coordinate chapter activities
  • Give direction and purpose to chapter activities throughout the year
  • Outline the chapter goals/objectives for the year
  • Plan various Reality Fair programs with local high schools

Board Secretary

Bethel Christian School

January 2012 - April 2015
  • Record all minutes of all meetings of the Board
  • Determine Goals and Policies
  • Monitor the overall management of BCS
  • Oversee financial management of BCS and participate in fundraising

Planning Committee

Leukemia & Lymphoma Society

September 2012 – September 2014
  • Provided ideas to enhance the walk
  • Solicited companies for in-kind donations (food, kids activities, etc.)
  • Assisted with marketing efforts
  • Served as volunteer leader the day of the walk

Portfolio

  • FrugalPrints_Businesscards
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  • perspectivethumbnail-1170x685

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