Hello

I'm Mike Williams

a Marketing Guy from Erie PA

  • E-mail mike@mikewilliams.us
  • Phone 814.796.7180

Download Resume

Hello, I’m a Sales & Marketing Guy from Erie Pennsylvania.
Experienced Marketing Strategist with 7+ years of Credit Union experience and a knowledge of most aspects of Credit Union operation.

Skilled in electronic marketing and social media, as well as design and project management. Believes deeply in community and volunteer experience.

Skipped kindergarten. Loves the Pittsburgh Penguins. Tech Geek.

Work Experience

2017 - Present

Marketing Strategist

Develop strategies for electronic and print based marketing.

2012 - 2017

Business Development Director

Sought to impact the profitability of the credit union through facilitation of strategic and tactical management decisions. Functioned as the external arm of the credit union and sought to generate new business through in-person marketing activities; recruitment of members and business partners, etc. Assisted the Marketing Department in facilitating advertising campaigns and was responsible for various corporate eBusiness strategies.

2012 - 2013

2013 Youth Ambassador

The Pennsylvania Credit Union Association (PCUA) developed the Credit Union Youth Ambassador of Pennsylvania Contest in 1976 to help young people learn about the history, philosophy, and operation of credit unions. Participants gain experience in meeting and interacting with other people, and public speaking — skills that bring career opportunities. For more than 30 years, the contest is still opening doors to credit union careers. The Youth Ambassador promotes youth marketing, as well as the benefits of the contest. They speak at Association-sponsored education sessions and leadership conferences, and attend chapter meetings and other special events. The state winner also serves as a role model to encourage young people to participate in their credit unions.

2010 - 2013

Youth & eMarketing Specialist

Developed and maintained Marketing strategies to increase membership among members under 30 years of age, primarily through the use of electronic media.

Volunteer Experience

2016 - Present

Soccer Coach

YMCA

Cultivates a culture of good sportsmanship, cooperation and responsibility. Motivates and encourages participants to do their best during practices and games. Develops and conducts age appropriate drills. Teaches basic skills and game fundamentals.
Communicates effectively with parents and YMCA staff.

2010 - Present

Board Secretary

Erie Chapter of Credit Unions

Plan and coordinate chapter activities. Give direction and purpose to chapter activities throughout the year. Outline the chapter goals/objectives for the year. Plan various Reality Fair programs with local high schools.

2015 - 2016

Youth Mentor

Big Brothers Program Family Services of NWPA

Developed a one-on-one relationship with a youth by offering consistency, encouragement, and role modeling. Interacted with the youth in a variety of simple, sharing activities. Assisted youth with homework help.

2012 - 2015

Board Secretary

Bethel Christian School

Recorded all minutes of all meetings of the Board. Determined Goals and Policies. Monitored the overall management of BCS. Oversaw financial management of BCS and participated in fundraising.

2012 - 2014

Planning Committee

Leukemia & Lymphoma Society

Provided ideas to enhance the walk. Solicited companies for in-kind donations (food, kids activities, etc.). Assisted with marketing efforts. Served as volunteer leader the day of the walk.

Professional Skills

HTML & CSS
Social Media Strategy
Adobe Photoshop
Google Analytics
Google Adwords
Project Management

Portfolio

Shipping Express Website

Web

Shipping Express Website

Web

Perspective: 30 Seconds of Magic

Video

Perspective: 30 Seconds of Magic

Video

Bretz Baking Company Website

Web

Bretz Baking Company Website

Web

Potluck Website

Web

Potluck Website

Web

Business Card Design

Design

Business Card Design

Design

PA Newsmaker Interview

Video

PA Newsmaker Interview

Video

Certifications

 

From The Blog

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My Instagram

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Contact Me

Feel free to contact me